New analysis exhibits essentially the most Halloween obsessed cities within the U.S. and Canada.
With Halloween on the horizon, on-line on line casino Betway wished to uncover which cities throughout North America are most excited for the spooky season. Each October, streets fill with carved pumpkins and houses remodel into haunted homes.
However whereas the spirit of Halloween touches each nook of the nation, some cities embrace it extra passionately than others. From glowing jack-o’-lanterns on entrance porches to ghost excursions, themed events and costume parades, the Halloween season affords countless methods to have a good time.
Utilizing social media knowledge and search traits, we subsequently got down to uncover the place persons are speaking most positively about this haunting vacation:
The American Cities Most Excited for Halloween:
|
Rank |
Metropolis |
Spooky Rating |
|
1 |
Orlando, Florida |
100.00 |
|
2 |
Cleveland, Ohio |
92.24 |
|
3 |
Salt Lake Metropolis, Utah |
88.20 |
|
4 |
Baltimore, Maryland |
88.06 |
|
5 |
Ft. Price, Texas |
86.27 |
|
6 |
Louisville, Kentucky |
85.45 |
|
7 |
Las Vegas, Nevada |
85.14 |
|
8 |
Jacksonville, Florida |
84.75 |
|
9 |
San Antonio, Texas |
83.92 |
|
10 |
Indianapolis, Indiana |
83.57 |
|
11 |
Cincinnati, Ohio |
82.75 |
|
12 |
Plano, Texas |
82.61 |
|
13 |
Tucson, Arizona |
81.94 |
|
14 |
Nashville, Tennessee |
80.39 |
|
15 |
Portland, Oregon |
79.80 |
Orlando, Florida, ranks as essentially the most Halloween-obsessed metropolis in the US, with 51% of on-line conversations concerning the vacation marked as optimistic. It’s the one metropolis the place there are extra optimistic conversations about Halloween than adverse, making it the proper place for many who can’t get sufficient of costumes and pumpkin carving.
Appreciable search quantity for key phrases corresponding to “costumes,” and “Halloween” cements Orlando’s place because the spookiest metropolis within the nation.
Cleveland, Ohio, is available in second place with a Spooky Rating of 78.10, adopted by Salt Lake Metropolis, Utah, in third with a ultimate rating of 66.78. Finishing the highest 4 is Baltimore, Maryland, the place a optimistic sentiment rating of 44.91% earned town an general Spooky Rating of 66.38.
Texas is essentially the most represented state within the prime fifteen, with Ft. Price (44%), San Antonio (42.80%), and Plano (42.13%) all displaying a robust enthusiasm for Halloween and its many traditions.
Ohio is the one different state to seem greater than as soon as within the rankings. Alongside Cleveland, Cincinnati additionally options within the prime fifteen, rating eleventh general with a optimistic share of 42.30%, translating to a Spooky Rating of 51.94.
|
Rank |
Metropolis |
Spooky Rating |
|
1 |
Winnipeg, Manitoba |
71.65 |
|
2 |
Halifax, Nova Scotia |
66.39 |
|
3 |
Québec, Québec |
66.22 |
|
4 |
Ottawa, Ontario |
66.01 |
|
5 |
Toronto, Ontario |
64.69 |
Winnipeg, in the meantime, is the Canadian Metropolis most excited for Halloween. Though much less excited than any of the highest fifteen U.S. cities, the Manitoba metropolis has a positivity share of 36.54% for on-line conversations about all issues Halloween.
Halifax locations because the runner up with a Spooky Rating of 66.39, adopted by Quebec (66.22), Ottawa (66.01) after which Toronto (64.69). Vancouver finishes exterior the highest 5 with a modest rating of simply 58.82 due to its low optimistic sentiment share of 30%.
Whether or not you’re carving pumpkins or attending spooky events, one factor’s sure: North America loves Halloween. And if you happen to reside in Orlando, you’re formally on the coronary heart of the continent’s Halloween spirit.
Methodology
Social media conversations together with the key phrases “Halloween,” “Costumes,” “Ghosts,” “Pumpkin,” “Witch,” and “Zombie” have been analysed by Brandwatch.
Posts have been categorized as optimistic, impartial, or adverse, and impartial mentions have been eliminated earlier than calculating the share of optimistic conversations. These percentages have been then used to rank the cities most enthusiastic about Halloween, with outcomes transformed into normalized Spooky Scores for straightforward comparability.
All knowledge is right as of October tenth, 2025, and displays on-line conversations from the earlier 30 days.